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Old 12-10-2009, 01:38 PM
GrantG GrantG is offline
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Default TV Advertising - How to handle it

Afternoon All.

We have one of our cane suites being used for ITV's 60 Minute Makeover this Thursday (15th) at 2pm.

We have advertised this on our own site - site wide, at section and product (MPP) level.

The suite advertised is the MGM Chelsea Suite.

I am now looking in to various ideas of how to advertise online for this - although 60MM website will show what items were bought from which stores, those viewing the program may decide to search for various keywords which would be more suitable for things like Adwords campaign over a few days from Thursday.

Basically, the question is - what should we do for online advertising?
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Old 12-10-2009, 01:49 PM
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Gabriel Crowe Gabriel Crowe is offline
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You could start with a forum posting, detailing the time and date, together with the suite being advertised.

Only kidding
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Old 12-10-2009, 01:52 PM
GrantG GrantG is offline
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Quote:
Originally Posted by Gabriel Crowe View Post
You could start with a forum posting, detailing the time and date, together with the suite being advertised.

Only kidding
Good idea.

I'll mention it's an Actinic site and I'll post it on the other side too
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Old 12-10-2009, 02:38 PM
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Ruralweb Ruralweb is offline
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Get a bird in a leather cat suit on there!

Seriously though adwords is the way to go. Setup a general campaign and watch the show and change the ad keywords etc to match what is said on the show.
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